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SOFTWARE STRATEGY, AI, COMMERCIAL CLARITY

Software and AI, grounded in real business

I help organisations shape better software and AI decisions with practical strategy, stronger scoping, and a clear path from idea to delivery.

Software strategyAI Solutions

GROWTH, CONSULTING, DELIVERY, AI

From client need to delivery trust

I’ve spent years working between commercial conversations and delivery reality, helping shape software and AI work that clients value and teams can execute well.

BUILDING, TESTING, AND APPLYING AI

Working where AI gets practical

I’ve spent the last two years building, shaping and explaining AI solutions in ways that connect technical capability with real business use.

Michael in SSW t-shirt

I can help

I work at the intersection of business, software and AI, helping turn ideas, friction and opportunity into practical direction. My background spans sales, delivery, technology and communication, which helps me connect the commercial goal with the work that actually gets done.

Skills

Sales
I’ve led business development across strategy and execution, including pipeline building, budgeting, mentoring, outreach and hands-on sales. My experience spans setting direction internally while also doing the frontline work, including building and managing offshore outbound calling teams.
Marketing
I focus on the mechanics of demand, how to position an offer so people want it, how to find the right audience, and how to turn that interest into qualified leads. Alongside strategy, I bring practical experience with digital acquisition including Google Ads.
Business Development and Lead Nurture
I’ve built and led growth systems across outbound, inbound and nurture, including offshore calling teams, local lead generation teams, Google acquisition campaigns and YouTube content designed to build intent. My focus is on creating repeatable ways to attract interest, start conversations and move prospects towards a buying decision.
Management
I’ve held management roles for many years with P&L and revenue responsibility, covering hiring, performance management, business planning, strategy and execution. I’ve also spent a lot of time on recruitment, team building and creating workplaces that are productive, cohesive and good for people to work in.
AI
I work with AI in a practical, build-focused way, turning ideas into software, workflows and tools that actually run in the real world. My focus is less on hype and more on useful implementation, using modern agent tooling, code-first workflows and lightweight stacks to get working outcomes quickly.
Tools and platforms
N8N, Claude Code, Codex, OpenCode, OpenClaw, CLI tooling, Postgres, Astro, Next.js, TinaCMS, Swift, Firebase and deployment workflows, Wordpress. I've worked and deployed working software on all plus more.
Creative and Production
Alongside my software and commercial work, I’ve maintained strong hands-on skills in music, media and production. I’ve performed professionally, manage and market a tribute band, and bring deep Adobe Suite experience, including expert-level InDesign, strong Premiere Pro skills, multi-camera video production, and audio recording and sound engineering built over many years.

Let’s talk

If you need traction, not theatre, I can help.

Whether the problem is strategy, growth, software delivery, digital positioning, or connecting the pieces between them, the first step is usually a clear conversation.